(music).this just in. who ever told us we could do itall was dead wrong. shocking right?well turns out we're finally admitting it's nearly impossibleto be a full time wife, mom, career woman and jackie of alltrades all at the same time.
interior design magazine, somethings gotta give and moreoften then not it's your dream of becoming an entrepreneur thatgoes by the way side. that is until ahora.until right now. lea anathan, chief marketingofficer of prestashop and mommy
penur, i love that, abby kellettare here to explain. good morning.good morning and thanks for having us.glad you're here. this sounds exciting because iknow alot of moms out that there that say gosh, i want to work,but they feel like they can't because they want to stay withthe children so let me start with you.tell me about prestashop. well it turns out the number onechallenge for people who have a dream and they want to starttheir own store is the start up
costs.even in the world of e-commerce just until recently if you hadan idea, you were an entrepreneur and you wanted tosell some great products online, if you wanted to start thatstore you might have to make a huge investment in thetechnology and not only that, the technology company might askfor a percentage of your revenues.so what prestashop has done is we've done something reallydifferent. we've made all the technologythat you need to start a store
available completely for free.free? yes.ok, so how is that possible? it's possible because what we'vedone is we've got a community approach to our development sowe make the product and the code available to a community ofusers. we have now 750 thousand usersaround the world who are working with a software and these peoplethey're entrepreneurs, they're developers and they help us theyhelp our development teams to enhance the code and customizeit and make it really useable
for people who want to start anonline business. and thru this model we've reallydemocratized the technology which helps people like abby andthousands and thousands of other people who have a great idea andthey want to just start their store and it helps to lower thatcost of entry for them. alright so now i have to bringyou in abby. you are a successful prestashopbusiness owner. your a mommy so tell me yourstory. when i was pregnant with myfirst daughter i was working
full time as an editor at aninterior design magazine. i knew that with the baby comingi needed a bit of a career change.i wanted to be able to manage my time myself.um but also i didn't want to lose everything i'd done before.my experience and my love of interior design.so not only were you able to be a mom, you have a verysuccessful online interior design e-commerce site calledgretel home. so tell me how prestashop helpedyou launch this.
when i was looking to open mystore i decided that as new mother online was going to bedefinitely the best location for me.um it was my graphic designer who suggested prestashop.when i saw that it was affordable i was very veryexcited and then also when i saw how easy it was to use, youknow, i started to look at the back office and that's the placethat you control the whole store from as opposed to the frontoffice which is what everybody who comes to your store looksat.
i saw that i was going to beable to add all the products myself, update them when i needto, change quantities, change prices descriptions, i can alsolook at statistics of how many people come to my storeeveryday. and still have the flexibility,right? right and so that was the reallyreally important thing to just be able to spend the time withmy family and now my daughters' in first grade and she has alotof homework and i just don't have to be in store until eleveno'clock at night.
i work, but you know it'sflexible. so it's been great.it's been really good. now leah, there are othersuccess stories as well, right? not just abby's.there are. since the company was founded in2007 we actually have over 200 thousand e-commerce businesseslike gretel home and all those businesses combined haveprocessed at this point over 15 billion dollars in onlinetransactions and while it's an impressive number and we'rereally proud of all of these
businesses it's not really forus about becoming the next amazon.com it's about creatingthe next abby, which is there's a small business out there.there's alot of moms out there who are thinking i've got agreat idea, i know that i can do it, i just have to get startedand that's the purpose is to make the technology availableand affordable for everyone who wants to be their ownentrepreneur. for information for our viewers,where do they go leah? to prestashop.com.prestashop.com.
thank you so much.thank you. abby, congratulations to you.thank you. and god bless your first grader,right? what's her name?beatrice. beatrice.and josephine whose two. alright, and in case you didn'tknow, april is financial literacy month so it's theperfect time to start your own online business, right?so now you can head to our website also,thebalancingact.com to find out
how to get started with yourprestashop store and don't forget to follow us on facebookand twitter. (music).
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